SEO – Search Engine Optimization

SEO, short for Search Engine Optimization, is the process of organizing website context, text, images, headings, and html to encourage search engines to index websites and rank them appropriately in search results.

SEO increasingly demands the inclusion of micro-data, schema markup and other practices to directly signal to search engines what a given website is about.

SEO involves human language search as well as actively building a strong inbound link profile from related websites.

Google High Resolution Favicon Recommendation
SEO - Search Engine Optimization Web Design

Google SEO Recommendation: Higher Resolution Favicons

How High-Resolution Favicons Enhance SEO In the world of digital marketing, even the smallest details can have a significant impact. One such detail is the favicon—a small icon that represents your website in browser tabs, bookmarks, and search results. Recently, Google updated its guidelines to recommend higher resolution favicons, emphasizing their role in enhancing brand […]

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Dive Resort Marketing Photo - Riding Rock Resort, Bahamas
Dive Industry SEO - Search Engine Optimization Web Design

Dive Industry Marketing: DEMA Show

Dive Industry Marketing Every year, a team from OCG Creative exhibits at the DEMA Show. DEMA stands for Diving Equipment & Marketing Association, and this year’s show will be our 9th. (Visit us at booth #6143.) Scuba diving industry marketing is a natural fit for us. Much of our team is made up of divers, […]

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Inside our Reno web design office
SEO - Search Engine Optimization

SEO: Structured Data and Schema Markup

Structured Data and Schema Markup: The Secret to SEO Let’s face it, SEO can be a real head-scratcher sometimes. Just when you think you’ve got it figured out, along comes something new to shake things up. Well, structured data and schema markup are those game-changers that have been making waves in the SEO world. If […]

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SEO - Search Engine Optimization

Search Engine Marketing

Reno SEO & Search Engine Marketing Firm Search Engine Optimization (SEO) Search engine optimization is one of the most important aspects to consider when developing your business’ website. Part art, part science, search engine optimization, or SEO is the practice of optimizing a website’s content and source code so that it will rank well on […]

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Blog Marketing SEO - Search Engine Optimization

A Good SEO Company?

What is a Good SEO Company? The Truth About Search Engine Optimization (SEO) Search engine optimization (SEO) is one of the most important, yet misunderstood aspects of website marketing. In essence, the concept of SEO is simple. By providing the most relevant website or web page for a given search term (keyword), search engines will […]

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SEO - Search Engine Optimization

SEO Tactics – Link Building

SEO Tactics Update: 10/2013 The following article an SEO tactic called “link baiting.” Of all the SEO tactics that are currently considered best practices, the idea of link baiting is outdated in my view. However, the focus of this article is the emphasis on writing good website content, which has been the ultimate best practice […]

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