A care part of our business is our Digital Essentials Marketing Plans. These are very affordable marketing plans designed to make agency work accessible to any size business. All plans include a WordPress website (at no cost), plus SEO, managed hosting, and blog writing and optimization.
We also have plans that add social media and/or structured data (schema) optimization. You can learn more about our Essentials Marketing Plans and pricing here.
A True Digital Agency
A key element is that we are a true digital agency. We consult with you and we do the work based on your marketing needs and goals. For a little more than you'll pay for a DIY website builder, we take care of all of the heavy lifting.
You Still Have a Role to Play
While we do the hard work, we need you to provide guidance about your business, market and customers. We're counting on you to help us do our best work.
Onboarding Your Digital Marketing Project
We will launch your project with a meeting that begins our client onboarding process. Our goal during onboarding is to reinforce your goals and deepen our understanding of your business and market. At this time, we will get you set up in our file sharing and online chat systems, as well as establish preferences and any guardrails we both beed to know about.
It Starts with a Meeting, Call or Video Conference
We have a lot to talk about. If we'll be designing your website (we usually do), you'll provide insight for copywriting, as well as a plan for photos and branding components. We will also discuss search engines and lay the groundwork for keyword planning and what to expect as the months evolve.
Most importantly, we'll get to know each other and begin building our working relationship. We want our efforts to go smoothly, so we'll explain as much as we can about what to expect and over what time frame.
Project Launch
Most often, there isn’t a clear separation between onboarding and project launch. Easily 8 out of 10 projects include both a website and digital marketing plan. We do everything in our power to build and publish your new website within 30 days of onboarding. While the website is being designed and developed, your strategic team will be moving forward with a digital marketing plan.
Any digital marketing initiatives that can move forward before your new website goes live will be scheduled right away.
Very quickly, we’ll be able to show you website comps and wireframes for desktop browsers along with various mobile views. One thing to keep in mind. Today’s web environment, with limitless screen sizes, differing browser capabilities and widely varying bandwidth, makes it unrealistic–in fact, undesirable–to attempt pixel-perfect mockups. Instead, we’ll show you several static states (mobile, table, desktop, under various conditions) along with details how the site will adapt as the environment changes.
Digital Marketing Objectives
Managed to Meet Your Goals
Once your website is live (assuming that’s part of your project), all our efforts go into promoting your business, keeping your site secure, policing your brand and identifying opportunities to reach a wider audience. We’ll reach out to you frequently with updates and to keep our efforts aligned with your needs and goals. Plan to meet in person (with appropriate social distancing), or by video conference at least once a month. We’ll go over search engine rankings and individual keyword performance, website traffic, social media growth, security–anything that’s affecting web performance, whether it’s part of your contract or not.
We want you to see what we see, and know what we are doing all the time. Most importantly, we want to show you results.
Sometimes, that means we’ll change course or adjust our marketing mix. It’s your business, so we want you to take an active role in planning and decision-making.
We Do Just About Everything
As our digital marketing efforts evolve, so will the need for imagery, different types of content, and possibly even engineered solutions like database development or special programming. It doesn’t matter where the marketing landscape takes us, we have the in-house capability to produce just about any asset or software solution. Here’s a brief list of some of our favorite in-house abilities.
Photography
We have an in-house photo studio suitable for portraiture as well as product photography and other small-scale projects.
Offsite photography including team photos, building and architecture, grounds, etc.
Underwater photography: temperatures to 33 degrees Fahrenheit to a depth of 330 FSW.
Drone photography under Part 107 Rules.
Videography
Up to 4K
In-studio, including full-height chroma-key (green screen)
Underwater videography: temperatures to 33 degrees Fahrenheit to a depth of 330 FSW.
Drone videography under Part 107 Rules.
Post production
Voiceover
Engineering
We have in-house engineering staff capable of developing, updating and maintaining software on all major platforms
Custom website functionality
eCommerce & payment gateway
Business applications
Database engineering
Printing
Print & Mail
Marketing collateral
Packaging
Duplicate forms
CRM
CRM consulting and business process development
Enterprise Resource Planning, process flow & manufacturing support
Workflow design
Workflow automation & programming
Marketing automation
Complete Transparency
Since we are a full service marketing agency, there's not a lot we can't do. One of our specialties is marketing for the adventure travel industry--especially scuba diving resorts. That requires us to provide extremely high quality photos and video for everything from print ads, websites, tv commercials, trade show booths, billboards and hundreds of other specialized uses. We can do the same for you.
Often, a need will come up in a conversation that we are can offer the perfect solution at a surprisingly affordable price. We work very hard to be your everything marketing partner. Please ask if there's something you are curious about and chances are we'll be able to guide you or proceed whatever that is.
